Tuesday, 6 September 2011

Stockholm Fashion Week

The Cheap Mondays Show
Place: Stockholm, Sweden
Date: August 2011
Reason for travel: Stockholm Fashion Week
companions: 10 Fashion Editors from various UK titles and websites
Local knowledge thanks to: Tove Westling, head of Varg PR, born in Stockholm

The Whyred Show
What to wear when you're there
Stockholm - Street Style

Stockholm is home to some of the edgiest labels on the fashion scene at the moment. High end labels including Acne, Dagmar, Filippa K and Whyred, as well as brands at the more affordable end of the scale, like Cheap Mondays and Monki. So it's not surprising that Stockholm inhabitants have quite a particular style sensibility. The prevailing look on the street during fashion week was pared down, androgynous, some use of colour blocking but generally very on trend. Sheer shirts and blouses were a popular choice and brogues stole the show on both men and women. The thing to remember is that Stockholm is a city of extremes, weather wise. During this particular trip in August the temperature reached up to 25 degrees, but I have been in the winter months before, when it can go down to minus 10 degrees, so be warned, always check the weather report!

Here's a run down of the most stylish people at Stockholm Fashion Week.  

Susie Lau http://stylebubble.typepad.com wears Meadham Kirchhoff

chic in chiffon
Sofia from Swedish designers Dagmar
Andy Torres www.stylescrapbook.com

Chiffon blouses are popular
Acid brights worn with bronze brogues

What to wear when you're there 

Day One: clockwise from left - Black chiffon top - Whistles www.whistles.co.uk
Sunglasses - www.asos.com Skinny black trousers - Acne www.my-wardrobe.com grey leather bag - Mulberry www.mulberry.com black suede heels - Mechante of London www.mechanteoflondon.com


Day Two: Clockwise from left - Spotty trousers - www.asos.com Silk blouse Equipment www.net-a-porter.com Bag - Knomo www.knomobags.com Wooden wedge heel - Finsk www.finsk.com

Day Three: Above from left - Apple iphone - http://store.apple.com iPhone case - Stella McCartney
www.stellamccartney.co.uk Emerald notebook - Smythson www.smythson.com 
Sunglasses - Asos www.asos.com Laptop bag - Knomo www.knomobags.com 
Motorola Zoom Tablet www.motorola.com Tablet cover - Smythson www.smythson.com 

Below - Sunglasses - www.asos.com Emerald notebook - Smythson www.smythson.com 
Motorola Zoom Tablet www.motorola.com Tablet cover - Smythson www.smythson.com
Grey print shirt - Erdem www.net-a-porter.com Trainers - Marc by Marc jacobs www.marcjacobs.com
Navy shorts - Acne www.my-wardrobe.com

What to wear was shot in the terrace suite at the Berns Hotel.

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